The Truth About George Clooney and Nespresso — Clues to Peruse
George Clooney and Nespresso have been together a lot longer than you might think. But just how did they hook up, and how serious is the relationship?
Photo courtesy of Nespresso
George Clooney has been the face of Nespresso since 2006, turning what could have been a straightforward endorsement into one of the longest-running, most recognizable celebrity–brand partnerships in modern advertising.
Nearly two decades later, he is still actively involved as Nespresso’s global brand ambassador, fronting new campaigns in 2025 and continuing to work with the company on coffee and sustainability initiatives.
George Clooney and Nespresso — How the relationship began
Clooney’s official relationship with Nespresso started in 2006, when he signed on as the star of the brand’s European advertising campaigns. At the time, Nespresso was already a major player in the single‑serve coffee market in Europe but was still building its identity as a sleek, aspirational lifestyle brand. Clooney’s image as a suave, humorous, self‑aware leading man fit perfectly with the company’s goal of making capsule coffee feel like a small daily luxury rather than a kitchen gadget.
From the start, the commercials leaned heavily on that persona: Clooney in sharp suits, chatting in chic cafés, or trading witty lines while savoring an espresso, all meant to signal that Nespresso was “premium but playful” rather than snobbish. This tone helped differentiate Nespresso from more traditional coffee brands and made Clooney feel like a natural, almost narrative part of the brand, not just a logo next to a famous face.
Photo courtesy of Nespresso
How long George Clooney and Nespresso have been together
By 2015, Nespresso itself was publicly describing Clooney as a “long‑term partner” who had been working with the brand internationally for nine years. That same year, the company expanded his role from Europe and other international markets to include the United States and Canada, formally positioning him as a global brand ambassador and putting him in his first U.S. television campaign for the brand.
As of 2024–2025, sources still describe Clooney as Nespresso’s longstanding or global ambassador, noting that he has represented the brand continuously since 2006. In early 2025, Nespresso launched a new TV advert featuring Clooney as “Detective George,” confirming that the collaboration is ongoing and that he remains the central celebrity face of the brand nearly twenty years after the first ads aired.
Is he still involved today?
Yes. Recent press releases from January 2025 highlight Clooney’s return to screens in a new mystery‑themed TV campaign, explicitly referring to him as Nespresso’s global brand ambassador. These campaigns place him at the center of a cast that includes other well‑known actors, underlining that he remains the anchor of Nespresso’s storytelling even as the company adds new faces around him.
Beyond advertising, Clooney has continued to be associated with Nespresso’s broader corporate initiatives, particularly those focused on coffee farmers and sustainability. Communications about the brand’s purpose‑driven campaigns still highlight him as a key “friend of Nespresso,” reinforcing his role not only as a pitchman but as a visible partner in projects that are meant to reflect the company’s values.
Why Clooney got involved
Public statements from both Clooney and Nespresso consistently point to shared values—especially around sustainability and responsible sourcing—as a major reason he embraced and maintained the partnership. Clooney has described respecting “what they do, and how they do it,” linking his name to the brand’s work on issues like reviving coffee farming in South Sudan and improving conditions for growers in Nespresso’s supply chain.
Nespresso, in turn, emphasizes that Clooney serves on its Sustainability Advisory Board, where he collaborates on ideas to improve the lives and futures of coffee farmers, signaling that his involvement goes beyond appearing in commercials. At a brand level, his long‑standing commitment to humanitarian and political causes complements Nespresso’s efforts to present coffee as a “force for good,” making him an ambassador whose public image aligns with the company’s premium, socially conscious positioning.
How the George Clooney and Nespresso partnership evolve?
Over time, the George Clooney and Nespresso relationship has matured from simple endorsement to a kind of narrative franchise for the brand. Campaigns such as the 2016 “Change Nothing” spot and later humorous storylines build on his established persona, showing him in cinematic mini‑adventures where the coffee itself is almost a co‑star. These recurring roles reinforce continuity: viewers expect to see Clooney with Nespresso, which strengthens the association between his sophisticated charm and the capsules in people’s kitchens.
At the same time, Nespresso’s more recent “Made with Care” communications, which feature Clooney alongside other “friends of Nespresso,” position him as part of a broader community that cares about the human stories behind each cup of coffee.
The combination of stylish advertising, long tenure, and public focus on sustainability explains why George Clooney and Nespresso have had such a successful, longstanding relationship. Even in 2025, Nespresso still sees him as the ideal face of its coffee lifestyle.
Click here to see a review of Clooney’s latest film, the lush and lovely Jay Kelly.
George Clooney and Nespresso have been together a lot longer than you might think. But just how did they hook up, and how serious is the relationship?
